[Forside] [Hovedområder] [Perioder] [Udannelser] [Alle kurser på en side]
Ved bedømmelsen af prøvepræstationen vil der blive lagt vægt på, i hvor høj grad den studerende
- demonstrerer kendskab til emnet og de relevante tekster, teorier og problemstillinger.
- demonstrerer færdighed i litteratursøgning, selektion og disponering af et givet stofområde.
- bruger relevante fagbegreber, -teorier og -terminologier.
- anvender relevante analytiske metoder.
- giver en teoretisk reflekteret analyse af afgrænsede problemer.
- reflekterer over den anvendte teoris videnskabsteoretiske eller videnskabshistoriske egenart.
- forholder sig vurderende til den anvendte teori.
Public Relations: Strategies & Tactics
Using the practice of public relations in the United States as its point of departure, this course will provide students with a comprehensive examination of the field of public relations as it is practiced in today's multicultural societies and global economy. Moving from a look at the basic components and history of public relations, the course will cover such topics as ethics and professional standards and the organization of public relations firms to give students a perspective on the role of public relations in society today. We will then look at the public relations program and carefully examine research, planning, communication, and evaluation. Next, the course will look at public relations strategies and theories before considering the influence of rules and regulations on public relations. Next, the course shifts to a look at such public relations tactics as various media tools, news writing, and speech writing as well as interviews. Finally, the course will look at contemporary uses of public relations in various fields as applied by global corporations, interest groups, educational institutions, and others. This course will be relevant for students planning careers in or involving communications, media, or public relations.
Bestået bacheloruddannelse.
Jody Pennington
Undervisningen i disciplinen foregår på hold, og der lægges vægt på arbejdsformer, der kan omfatte læsning af primær- og sekundærtekster, mundtlige bidrag fra de studerende, holddiskussioner samt gruppearbejde.
Readings
Cameron, Glen T., and Dennis L. Wilcox. Public Relations: Strategies and Tactics . 9th ed. Boston: Allyn & Bacon, 2008.
The book will be available at
GMIBS
Klostergade 33, 1. sal
8000 Århus C
Mundtlig eller skriftlig eller hjemmeopgave eller formidling eller aktiv, tilfredsstillende deltagelse i undervisningen.
Udvalget af eksamensformer afhænger af, hvilken kandidatlinie den studerende følger.
