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LEARNING OBJECTIVES:
Having completed this course the students are supposed to be able to:
In Economics:
In Management:
COURSE DESCRIPTION:
This course provides an introduction to the fields of economics and management.
In the economics part of the course the students are expected to learn how to think like an economist when it comes to analyzing rational decision making. Furthermore, they are expected to acquire knowledge of basic economic principles. Reasoning is based on verbal and graphical analysis combined with experiments and examples. The textbook by Frank and Bernanke, Principles of Economics is used. Topics covered are cost concepts, comparative advantage, competitive markets and international trade.
The Management part of the course concentrates on behavior in organizations, especially commercial companies as organizations in a network of other companies.
Students are expected to learn what motivates people and how this can be used externally for marketing and internally for managing employees. Theories on behavior supplements theories on rational decisions, as taught in economics.
COURSE SUBJECT AREAS:
Economics:
Management:
REQUIRED COURSES (progression): None.
LECTURERS: Henrik B. Sørensen
TEACHING METHOD:
5+5 lectures per week, where theories are described and discussed, and 3+2 exercise classes per week where theories are discussed and applied to situational cases.
TEACHING LANGUAGE: Danish
LITERATURE:
Economics:
Moore Dowell, Rodney Thom, Robert Frank and Ben Bernanke, Principles of Economics 2nd European Edition., McGrawHill, 2009. Approx. 250 pages.
Notes, exercise texts etc. approx. 50 pages
Management:
Doole, Isobel and Robin Lowe (2004): Social and cultural considerations in international marketing". Kap. 3 i "International marketing strategy" pp65-96
Harrison, A. and R. van Hoek. Kap. 1. i "Logistics Management and Strategy", 3-30.
Hørlück, Jens: Noter. 5 sider.
Jobber, David (2004): "Understanding Consumer behavior". Kap. 3 i "Principles and Practice of Marketing", Prentice Hall; pp 65-93.
Loewenstein, G. (2000). "Emotions in Economic Theory and Economic Behavior." The American Economic Review 90(2): 426-432.
Mullins, J. W., O. C. Walker, et al. (2005). Ch. 6: Understanding Organizational Markets and Buying Behavior. Marketing Management, Mc. Graw-Hill : 130-150.
Mullins, L. J. (2002). Kap. 12: "The Nature of Work Motivation. Management and Organisational Behaviour", Prentice Hall: 417-448.
Kap. 6: "The Nature of Management" + dele af kap. 7: "Managerial Behaviour and Effectiveness".
Obel, B. (1995). kap. 1: "Hvorfor har vi virksomheder?" I "Strategi og organisation. En introduction". Odense, Odense Universitetsforlag; pp12-25.
Total: 168 pages
FORM OF ASSESSMENT:
On the Friday of the 5th week of this course (exact date to be announced) there will be a multiple choice test consisting of three types of questions, relating to:
EXAMINATION AIDS ALLOWED: None