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LEARNING OBJECTIVES:
On completion of the course participants should be able to:
COURSE DESCRIPTION:
The course is based on the need for innovation and entrepreneurship in order to
develop the western societies. A number of analyses have thus shown the need for
rethinking the humanities and the social sciences. Solutions on this matter is yet
sparse and pointing in many different directions, but they all share the wish that both
students of the humanities and of the social sciences to a lesser degree understand
themselves and their disciplines as something that is strongly separated from the
world outside the walls of the university - but rather works explicitly with the question
of how the skills they have acquired from their disciplines can be used to create value
for themselves and others.
The course "Entrepreneurship in the Experience Economy" does not restrict itself to
motivate and train the students to establish firms of their own, but do also try to
motivate and train students towards a broader form of enterprising behavior based on
the knowledge acquired in their studies.
The guiding motive of the course is that in order to act entrepreneurially one has to
confront the disciplinary approach in which one is situated with the approach of other
disciplines, as most entrepreneurial activities involves a variety of disciplines. In order
to realize this ambition it is thus necessary to challenge the disciplinary background
of each student and bring different subject matters and knowledge areas into an
interplay.
During the course the students are trained to understand the experience economy as
an arena in which their knowledge when it is brought together with other forms of
knowledge can give rise to entrepreneurial opportunities. The students are thus
trained to see their own opportunities for innovation and to see how their own
disciplinary background can create value in the experience economy.
Group reports are made on the basis of the general literature of the course and the
specific material established by each group.
COURSE SUBJECT AREAS:
REQUIRED COURSES (progression):
A completed bach. degree is required. It is recommended that the students coming from economics and management and from business administration have passed the two courses Strategy and Innovation
LECTURER: Per Blenker and Claus Thrane-Jensen together with teachers at the Institute of Aesthetic Studies
TEACHING METHOD:
The course is constructed as an interplay between lectures, bi-weekly assigments,
student presentations and group projects. In this proces it is fundamental that the
students form interdiciplinary groups between economics and aestetics students.
During the course the class is divided into groups and learning is created interactively
between students and project groups. Students are thus expected to present their
group assignments 4-5 times during the course. It is thus an integrated part of the
course that the students themselves contribute to the creation of learning situations
that can fulfill the purpose of the course - the development of "enterprising behaviour"
TEACHING LANGUAGE: Danish
LITERATURE:
Books:
Pine, J. B & J. H. Gilmore (1999) The Experience Economy, Work is a Theatre &
Every Business a Stage , Harward Business School Press (250 sider)
Spinosa et al. (1997) Disclosing New Worlds, Entrepreneurship, Democratic Action and the Cultivation of Solidarity, The MIT Press (190 sider)
Kompendium:
Videnskabsministeriet (2005): Det innovative humaniora og samfundsvidenskab, 1-53.
Forskningsrådet for Kultur og Kommunikation (2004): Kulturens fremtid: Æstetik uden grænser, 1-66.
Gartner, W.B., Carter, N.M. & Hills, G.E. (2003) ‘The language of opportunity', in Steyaert, C. & Hjort, D., New Movements in Entrepreneurship , Cheltenham: Edward Elgar.
Weick, K. & Westley (1996) Organizational Learning, Confirming an Oxymoron, In Clegg, R. & W.R. Nord (Eds) Handbook of Organizations Studies . London, Sage.
Sarasvathy, S.; S. Venkataraman; N. Dew & R. Velamuri (2002) Three Views of Entrepreneurial Opportunity,"; in Acs, Z. & D. Audretsch (eds.) Handbook of Entrepreneurship, Kluwer Academic Publishers.
Regeringen (2003): Danmark i kultur- og oplevelsesøkonomien, 1-59.
Approx. 600 pages
FORM OF ASSESSMENT:
Assessment is done on the basis of reports made in a group project. In the report
each group member must specify his/her individual contribution in a way that allows
for individual assessment.
EXAMINATION AIDS ALLOWED: All - except any means of electronic communication including calculators, mobile phones and PCs
