AU kursuskatalog arkiv

1000: Introduction to Economics and Management ( efterår 2010 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: dansk
• Niveau:   COURSE LEVEL: Compulsory course for the 1 semester of the BSc Economics and Management programme and for the BA Management major and minor programmes
• Semester/kvarter:  SEMESTER FOR WHICH THE COURSE DESCRIPTION APPLIES: Fall 2010
• Timer per uge:   NUMBER OF HOURS PER WEEK: 15 hours in total, these 15 hours are divided between economics and management: Economics: 5 hours of lectures for 5 weeks and 3 hours of exercise classes per week Management: 5 hours of lectures and 2 hours of exercise classes per week
• Deltagerbegrænsning:   RESTRICTIONS ON ADMISSION: None
• Undervisningssted: Århus
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 23420

Formål

LEARNING OBJECTIVES:

Having completed this course the students are supposed to be able to:

In Economics:

• Describe rational decision making and apply this to economic problems.
• Describe the economic principles (e.g. the cost-benefit principle) and apply the economic principles to analyse simple problems taken from the real world.
• Apply graphical tools to analyse consumer optimal choice, the optimal production decision, market equilibria, regulation of market equilibria and regulation of the market. This includes the following tools: Cost curve diagrams, indifference curve diagrams and S-/D- diagrams.

In Management:

• Describe - in broad terms - core behavioural theories within consumer behaviour, organizational behaviour and management.
• Analyse simple real life situations and apply the behavioural theories to these situations.
• Relate the behavioural theories to the corresponding microeconomic theories, especially consumer behaviour vs. the demand curve and management behaviour vs. the supply curve.

Indhold

COURSE DESCRIPTION:

This course provides an introduction to the fields of economics and management.

In the economics part of the course the students are expected to learn how to think like an economist when it comes to analyzing rational decision making. Furthermore, they are expected to acquire knowledge of basic economic principles. Reasoning is based on verbal and graphical analysis combined with experiments and examples. The textbook by Frank and Bernanke, Principles of Economics is used. Topics covered are cost concepts, comparative advantage, competitive markets and international trade.

The Management part of the course concentrates on behavior in organizations, especially commercial companies as organizations in a network of other companies.

Students are expected to learn what motivates people and how this can be used externally for marketing and internally for managing employees. Theories on behavior supplements theories on rational decisions, as taught in economics.

COURSE SUBJECT AREAS:

Economics:

• 1. Cost-benefit analysis and cost concepts
• 2. Demand, supply and perfect competition
• 3. Comparative advantages, international trade and trade policy

Management:

• 1. Core concepts: What is an organization and a company and why do they exist. Actor's roles within organizations.
• 2. Motivational theories for actors within organizations.
• 3. Consumer and industrial behavior.
• 4. Managing and managers' behavior.

Faglige forudsætninger

REQUIRED COURSES (progression): None.

Underviser

LECTURERS: Henrik B. Sørensen

Undervisnings- og arbejdsform

TEACHING METHOD:

5+5 lectures per week, where theories are described and discussed, and 3+2 exercise classes per week where theories are discussed and applied to situational cases.

TEACHING LANGUAGE: Danish

Litteratur

LITERATURE:

Economics:

Moore Dowell, Rodney Thom, Robert Frank and Ben Bernanke, Principles of Economics 2nd European Edition., McGrawHill, 2009. Approx. 250 pages.

Notes, exercise texts etc. approx. 50 pages

Management:

Doole, Isobel and Robin Lowe (2004): Social and cultural considerations in international marketing". Kap. 3 i "International marketing strategy" pp65-96

Harrison, A. and R. van Hoek. Kap. 1. i "Logistics Management and Strategy", 3-30.

Hørlück, Jens: Noter. 5 sider.

Jobber, David (2004): "Understanding Consumer behavior". Kap. 3 i "Principles and Practice of Marketing", Prentice Hall; pp 65-93.

Loewenstein, G. (2000). "Emotions in Economic Theory and Economic Behavior." The American Economic Review 90(2): 426-432.

Mullins, J. W., O. C. Walker, et al. (2005). Ch. 6: Understanding Organizational Markets and Buying Behavior. Marketing Management, Mc. Graw-Hill : 130-150.

Mullins, L. J. (2002). Kap. 12: "The Nature of Work Motivation. Management and Organisational Behaviour", Prentice Hall: 417-448.

Kap. 6: "The Nature of Management" + dele af kap. 7: "Managerial Behaviour and Effectiveness".

Obel, B. (1995). kap. 1: "Hvorfor har vi virksomheder?" I  "Strategi og organisation. En introduction". Odense, Odense Universitetsforlag; pp12-25.

Total: 168 pages

Studieordning og bedømmelse

1. del af sidefaget i erhvervsøkonomi

• Multiple Choice, bedømt efter 7-skala med intern censur

Bacheloruddannelsen i økonomi

• Skriftlig, bedømt efter 7-skala med intern censur

Grundfaget i erhvervsøkonomi

• Skriftlig, bedømt efter 7-skala med intern censur

Sidefag i erhvervsøkonomi

• Multiple Choice, bedømt efter 7-skala med intern censur

Sidefaget i erhvervsøkonomi

• Multiple Choice, bedømt efter 7-skala med intern censur

Suppleringsuddannelsen i erhvervsøkonomi

• Multiple Choice, bedømt efter 7-skala med intern censur

Tilvalgsfaget i erhvervsøkonomi

• Multiple Choice, bedømt efter 7-skala med intern censur

FORM OF ASSESSMENT:

On the Friday of the 5th week of this course (exact date to be announced) there will be a multiple choice test consisting of three types of questions, relating to:

• a) core definitions from the theories
• b) descriptions of theoretical models
• c) simple situational cases

EXAMINATION AIDS ALLOWED: None