AU kursuskatalog arkiv

IC IC Intercultural Communication ( efterår 2011 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: engelsk
• Niveau:   Bachelor of Arts
• Semester/kvarter:   3 rd semester
• Timer per uge:   Approx. 3
• Deltagerbegrænsning:   -
• Undervisningssted: Herning
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 26070

Formål

The aim of the course is to provide the students with knowledge of current theories and recent scientific research within intercultural communication and behaviour. An important aspect is the relationship between language, culture and thought.

Besides, the course aims at further developing the students' theoretical knowledge and analytical skills in order to be able to apply relevant theoretical models for critical analysis and design of proper communication content.

Indhold

To achieve this aim, students have to acquire the following qualifications:

a) Knowledge about:

• Current theories of intercultural communication analysis
• Relationship between language, culture and thought
• Cultural variables in intercultural communication
• Cultural analyses

b) Proficiency in:

• Performing critical intercultural communication analyses
• Analysing aspects of intercultural communication, e.g. websites and face-to-face communication
• Applying relevant theoretical models for intercultural communication when designing communication content to other cultures

Faglige forudsætninger

The course Intercultural Studies - or equivalent

Underviser

-

Undervisnings- og arbejdsform

Teaching may take the form of tutorials with case work, presentations and discussions as well as lectures.

During the course the student will have the opportunity to hand in two written assignments.

English

Litteratur

To be announced at the beginning of the course

Studieordning og bedømmelse

BA i international communication and multimedia

• Hj.opg. + mdt. ind., bedømt efter 7-skala med intern censur

Bacheloruddannelsen i international communication and multimedia

• Fri.hj.opg.ind., bedømt efter Bestået/ikke bestået uden censur

EXAM

During the semester, the student will write a semester project combining the courses Intercultural Communication, Public Relations Writing, Branding and Marketing Services and Media Production III. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in the topics studied in Intercultural Communication during the course.

A randomly selected number of students may attend an oral examination based on the report and the syllabus.

 The report and the oral examination are assessed by the teacher and an internal censor.

Students receive one mark according to the Danish 7-point scale

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam the student will have to sit for a 20-minute re-examination. The time and date of the exam will be determined by AU-IBT.

One day before the oral reexamination the student draws a subject with related questions in Intercultural Communication. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student's presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student's choice of limitation and focus.