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The aim of the course is for
the students to obtain knowledge about and skills in designing complete visual
identities for customers, choosing colours, images, fonts and other design
elements to be part of a coherent whole. A visual identity is to be used in all
publications that represent the company: website, mails, business cards,
letters and all other publications.
The course will provide the
students with the necessary knowledge about and skills in using digital
photography techniques, Illustrator and Photoshop techniques to create a
website that implements the visual identity.
Finally it is also the objective of the course
for the students to obtain knowledge about and skills in how to follow design
principles in the design of a website layout and how to present this in
Photoshop and/or a wire framing application, ready for construction.
A wire framing application is an application, often in the form of a web
application, in which a website layout and design can be set up and previewed
for prototyping purposes.
THE CENTRAL ISSUES OF THE COURSE:
- Design of visual identities including logo design, colour and font choice
- Creation of a Design Manual / Style Guide
- Analysis of websites, photographs, graphics and layouts.
- Techniques for achieving sharp photos
- Photographic composition
- Photography techniques for optimal or creative exposure
- Corrective image manipulation: Enhancements, corrections and retouching.
- Image compositing, e.g. combining different images
- Creation of graphics
- Web design principles
- Creation of website layouts and designs
- Using wire framing applications
- The web design process
None
Andreas Kure Thorngreen
Lectures, tutorials, and practical assignments.
See the booklist on BlackBoard, AU Hernings E-learning portal
During the semester, the students will in groups write a semester project combining the courses Media Production I and Principles of Communication. A media product is also to be made.
AU Herning will give the topic of the exam project and the student should demonstrate his/her knowledge in the subjects studied in this course.
For the exam in Media Production I, the student must, together with the group, create a visual identity, a web site layout and a style guide.
A report must be written and enclosed with the project. The required contents of the report will be elaborated during the course.
It must be stated on each report section and project file which student was responsible for it.
All material used to create the product must be handed in, including original images, Photoshop and Illustrator documents with all layers and objects intact.
The teacher and an internal censor assess the handed in material. Subsequently,
the students will receive feedback on the project.
Each student receives one mark according to the Danish 7-point scale. The mark is based on the individual competencies demonstrated in both the design- and technical performance in the handed in Adobe application as well as the knowledge, reflections and arguments written in the report.
Re-examination
If the student fails to obtain the mark 02 at the ordinary exam the student will have to attend a re-exam. The student will be given a website case to solve within six hours, sitting in a room specified by AU Herning. No internet access will be available and the only acceptable aids are books and other printed sources on the subject pre-approved by the examiner.
The requirements and assessment are the same as for the ordinary exam.
