AU kursuskatalog arkiv

IC PRW Public Relations Writing ( efterår 2011 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: engelsk
• Niveau:   Bachelor of Arts
• Semester/kvarter:   3 rd semester
• Timer per uge:   Approx. 3
• Deltagerbegrænsning:   -
• Undervisningssted: Herning
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 26069

Formål

The aim of the course is to enable students to obtain knowledge and understanding of relevant public relations theories and practices in national and international companies/organizations, and to develop their planning and communication skills within public relations.

Indhold

To achieve this aim, students have to acquire the following qualifications:

a) Knowledge about:

• Contemporary public relations
• Media relations
• The public relations planning processes, including campaign and event planning and ethics
• Communication planning strategies in relation to relevant stakeholder groups and media, including the Internet

b) Skills in:

• Planning of PR campaigns and events
• Public relations writing, incl. relevant PR genres and media (printed and electronic: brochures, press releases etc.)

Faglige forudsætninger

Previous courses in communication: Principles of Communication incl. Rhetorical Communication, Academic Writing incl. Grammar, Organizational Communication - or equivalent courses.

Underviser

Anne Gammelgaard

Undervisnings- og arbejdsform

Teaching may take the form of tutorials with case work, presentations and discussions as well as lectures. During the course the student will have the opportunity to hand in a number of written assignments

English

Litteratur

To be announced at the beginning of the course

Studieordning og bedømmelse

BA i international communication and multimedia

• Hj.opg. + mdt. ind., bedømt efter 7-skala med intern censur

Bacheloruddannelsen i international communication and multimedia

• Hj.opg. + mdt. ind., bedømt efter 7-skala med intern censur

EXAM                   

During the semester, the student will write a semester project combining the courses Public Relations Writing, Branding and Marketing Services, Intercultural Communication and Media Production III. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in public relations writing.

A randomly selected number of students may attend an oral examination based on the report and the syllabus.

 The report and the oral examination are assessed by the teacher and an internal censor.

Students receive one mark according to the Danish 7-point scale.

RE-EXAM

Students failing to obtain the mark 02 at the ordinary exam will have to sit for a 20-minute re-examination. The time and date of the re-exam will be determined by AU-IBT. 

One day before the oral re-examination the student draws a subject with related questions in Public Relations Writing. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student's presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student's choice of limitation and focus.

Elements from the curriculum will be included.

The examination lasts for 20 minutes including the teacher's and the internal censor's evaluation of the student's performance.

The student will receive one mark according to the Danish 7-point scale