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To give the students an understanding and a capability of collecting and analysing data based on a qualitative approach to the solution of business economics problems.
Course background:
Methodology covers the systematic effort to produce valid knowledge. Both as "knowledge creator" and "knowledge user", it is important to have knowledge of scientific assumptions and methodological approaches through which knowledge is created. These assumptions and methods are, namely, crucial to the quality of the knowledge created and its use in connection with the solution of business economics problems.
Thus, it is important that the economics students are provided with a more thorough analytical and user-oriented insight into the qualitative methods which business economists use to solve business economics problems. The course therefore focuses on the quantitative knowledge process where the goal is to gain an understanding of the broad subject matter which the business economics covers.
The course has a natural link to other courses focusing on formulating a problem, generating data as well as analysing and interpreting these data, i.e. creating knowledge within the business economics subjects. The course is also relevant in connection with seminar tasks and the bachelor project.
The course consists of the following main subjects:
1. Model formulation
2. Construction of hypotheses
3. Planning and implementation of data collection
4. Designing questionnaires
5. Statistical analysis of data collected via questionnaires
6. Implementation and use of the results from the questionnaires
Anchoring of AU-IBT's strategic values: Close interaction with the business community:
In the course, the student will be presented to a general real-life case. Company visits and guest lectures by key figures in the company will form a natural part of the case. The case provides the students with an excellent opportunity to put theory into practise, thus the course will be application-oriented.
Theory of Science and Methodology I
Christina Uldum
Lectures and exercises supplemented with case work
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Individual oral test based on a written report.
The reexamination is carried out as an individual oral test, incl. preparation, and is based on a number of questions from the curriculum.
