[Forside] [Hovedområder] [Perioder] [Udannelser] [Alle kurser på en side]
The objective of the course is
to provide
the student with knowledge about research and central theories within central aspects in the area of innovation, general marked knowledge, purchasing, product development and material understanding.
In addition, the objective is to enable the student to
give an account of
this knowledge,
use
this knowledge in the terms of the issues related to the subject area as well as
to perspective
the acquired knowledge in both a practical and theoretical way on completion of the course.
The content of the course is divided into the following areas:
Within the Innovation area the aim of this course is to provide the student with a holistic and problem-oriented view on innovation. The course integrates economic, technical and organizational aspects and suggests how the different elements of innovation management are handled in practice. After the course the student will be able to identify the different phases and strategies involved in the innovation process.
Within the Research and Development area the aim of this course is to make the student capable of participating and contributing to a product development project in a qualified way by being able to identify substantial competitive aspects of product development problems and be capable of planning an effective product development process.
Within the Marked research area the aim of the course is to provide the student with general knowledge about marketing, marketing research and marked economics. In addition, the course provides the student with the tools needed in order to work with marketing and with the ability to critically assess problems and challenges with marketing economics.
Within the area of Purchasing:
The increasing globalisation influences the focal company in different ways. Previously the negotiations between the interacting actors had a local dimension but as the time being this has been substituted by a global dimension. The changes have resulted in increasing competition both in an upstream and downstream perspective. The new way of doing business challenges the involved actors' ability to find different methods of co-operation. In an upstream perspective the contribution from the supply network in the product development phase and the production phase results in an increasing focus on the management on the purchasing function.
Based on the above the aim of the purchasing course is to give the students a common framework of reference and a general knowledge of the purchasing activities in the supply chain of the focal company. As the operational activities of the purchasing are the topic in the second term therefore the focus in this fourth term is to give the students an understanding of the strategically and tactically tasks in the purchasing function.
The aim is to give the students an intra- and inter organisational knowledge for placing and managing the activities in an optimal way in the supply chain. As the activities carried out at the supplier are different and the contributions of the suppliers regarding the value creation vary from low important to high important, the students must be able to "decide the optimal way" to interact with the supplier - should it be based on collaboration or should it be competitive?
Within the area of Material understanding the aim of this course is to introduce the student to material understanding in limited areas.
The goal is that the student
The course is a combination of the following:
Lecture
Project-/problem-oriented teaching
Self-study
Presentation
Class discussions
Cases and presentations
English
Mike Baxter and
Ulrich and Eppinger
Product design and development
Tushman and
Kotler/Keller - Pearson / Prentice Hall
Marketing Management 12e
Arjan J. van Weele,
Purchasing and supply chain management, analysis, strategy, planning and practice, fourth edition, 2005, Thomson Learning, ISBN 1-84480-024-5
Scientific based articles and notes (library, BlackBoard or handouts).
Lecture
10 %
Project-/problem-oriented teaching
10 %
Self-study
55 %
Presentation
10 %
Class discussions
5 %
Cases and presentations
10 %
Programme Level
PowerPoint Test - is able to use and test (3)
·
The student must be able to
give an account of
the acquired knowledge within the different subject areas by
cumulatively
to
·
demonstrate adequate knowledge of literary approaches to the subject
·
demonstrate wider and more detailed knowledge of literary approaches to the subject
·
demonstrate systematised and comparative knowledge of literary approaches to the subject
·
discuss the strengths and weaknesses of each individual approach and its arguments on a literary, systematic basis
·
Discuss the strengths and weaknesses of each individual approach and its arguments on a not necessarily literary, systematic basis.
·
In addition, the student must be able to
use
own acquired knowledge within the different subject areas by
cumulatively
to
·
demonstrate adequate knowledge of single literary approaches to issues related to the subject (adequate to be able to identify, term and paraphrase)
·
demonstrate wider and more detailed knowledge of literary approaches to issues related to the subject (wider and more detailed to be able to identify, term and paraphrase)
·
demonstrate systematised and comparative knowledge of literary approaches to issues related to the subject (to be able to describe, list)
·
discuss the strengths and weaknesses of different literary approaches for solving issues and their solution contribution in a literary way (to be able to understand, explain, analyse, use)
·
Think out, discuss and argue independently for approaches to issues and/or demonstrate independent formation of hypothesis, concept and model in a not necessarily literary way (to be able to generate, theorise, form hypotheses, reflect, put into perspective).
·
Finally, the student must be able
to put into perspective
the knowledge within the subject area by
cumulatively
to
·
give an account of knowledge and use of knowledge in an easily understandable way
·
give an account of knowledge and use of knowledge in a well-structured way and with good efficiency (only include content which is relevant to the subject)
·
Give an account of knowledge and use of knowledge in a clear and explicit didactic, explanation- and/or comprehension-oriented with metacommunication when necessary and well-placed. Is able to apply scientific standard modes of expression adapted to - or developed in relation to the subject and the task.
Approval procedure - the student must have some assignments approved to be admitted to the examination.
Oral examination with 2 examinators
