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Strategy ( forår 2008 - 5 ECTS )

Rammer for udbud

  • Uddannelsessprog: (se under Undervisnings- og arbejdsform)
  • Niveau: Optional 4 th semester course for BSc Economics and Management students
  • Semester/kvarter: Every spring semester
  • Timer per uge: 3 lectures per week for 7 weeks
  • Deltagerbegrænsning: None
  • Undervisningssted: Århus
  • Hovedområde: Det Samfundsvidenskabelige Fakultet
  • Udbud ID: 10910

Formål

On completion of the course participants should be able to:

 

·         Describe the major trends in the development of business strategy over the past 40 years

·         Explain how structural features of an industry influence competition and profitability and how structural trends within industries may change competition and profitability in the future

·         Describe resources and capabilities of a firm

·         Explain how to evaluate the potential for a firms resources and capabilities to confer sustainable competitive advantage

·         Describe the means through which a firm can develop its resources and capabilities

·         Explain the circumstances in which a firm can create a competitive advantage and how competitive advantages may emerge

·         Describe the sources of cost and differentiation advantages within an industry

·         Explain how these potential cost and differentiation advantages may explain differences in profitability inside and across industries

·         Describe the key success factors associated with industries at different stages of their development

·         Explain how innovation may be a source to a sustainable competitive advantage

·         Describe new directions in strategic thinking      

Indhold

This course focuses on the competitive strategy of the firm, examining issues central to its long- and short-term competitive position. The first part of the course develops frameworks that are useful in analyzing a firm's and an industrys competitive environment and the specifics of a firms positioning within its competitive context. We then focus on the development of firm-specific capabilities that contribute to competitive advantage. Finally we address cost- and differentiation advantages, the effect of industry maturity, and how innovation is a central element in the search for competitive advantage.  

 

COURSE SUBJECT AREAS:

 

Part 1: Introduction to the concept of strategy and the history of strategic management

 

Part 2: Analysis of the External Environment:   Analyzes and evaluates relevant elements of the general and competitive environments, and their implications for the profitability of the organization as well as the industry.

 

Part 3: Internal Analysis: Explores the role of resources and capabilities in strategy formulation and the development of resources and capabilities. Appraise the profit-earning potential of resources and capabilities.

 

Part 4: Analysis of competitive advantage: Analysis the emergence and sustainability of competitive advantage in different market settings including cost and differentiation advantage.

 

Part 5: Business strategies in different industry contexts: Analysis the effect of industry evolution, the effect of technology-based industries and the management of innovation

 

Part 6: Current trends in strategic management

 

Faglige forudsætninger

None

Underviser

Kristina Risom Jespersen

Undervisnings- og arbejdsform

Lectures and some case discussions Danish

Litteratur

Robert M. Grant (2005):Contemporary Strategy Analysis, 5th. Edition, Blackwell Publishing

 

Chapters 1-5, 7-9, 10-12, and 17

 

(Approximately 350 pages)

Studieordning og bedømmelse


Bacheloruddannelsen i økonomi

  • Skriftlig, bedømt efter 7-skala med intern censur


A 4-hour written exam jointly with the Marketing course

 

EXAMINATION AIDS ALLOWED: None