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0047: Strategy ( forår 2009 - 5 ECTS )

Rammer for udbud

Uddannelsessprog: dansk
Niveau: Compulsory 2 nd semester course for Business Adm. students, and elective 4 th semester course for BSc Economics and Management students
Semester/kvarter: Every Spring semester
Timer per uge: 4 th semester students: 3 lectures per week for 7 weeks 2 nd semester students: 3 lectures per week for 5 weeks and a mandatory synopsis in weeks 6 and 7.
Deltagerbegrænsning: None
Undervisningssted: Århus
Hovedområde: Det Samfundsvidenskabelige Fakultet
Udbud ID: 14252

Formål

On completion of the course participants should be able to:

· Explain and evaluate the mechanisms that influences company performance at organizational and industry levels, now and in the future.

· Analyze and evaluate the potential of a company's resources and capabilities to confer a sustainable competitive and innovative advantage.

· Describe the means through which a company can develop its resources and capabilities.

· Explain the role played by technology management as a company develops a competitive and innovative advantage.

· Compare the potential cost and differentiation advantages that may explain differences in profitability inside and across industries.

· Explain how innovation and information competences may be sources to a sustainable competitive advantage.

· Describe new directions in strategic management and the challenges of the new economy (4 semester students only).

Indhold

The course focuses on the central role that strategy plays in a company when examining the organizations short- and long-term competitive position. Company and industry performance are bound through the specifics of firms positioning within its competitive context. Company resources, capabilities and technology management are important drivers of competitive advantage. Innovation and knowledge management are essential aspects of strategic analysis as the company operates internationally and globally in the new economy.