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The objective of the course is that the student acquires knowledge about research and central theories within marketing communications. In addition, the objective is to enable the student to give an account of this knowledge, and to use this knowledge in evaluating issues within marketing communications. Furthermore, the objective is that the student - after completing the course - will be able to use the acquired knowledge in developing marketing communications plans and in attending to other marketing and communications tasks in cooperation with a firm's marketing and export team.
The foundation of the course is the knowledge and understanding which the student has acquired during previous semesters. The purpose is relatively practical with special emphasis on active participation of the students. Exercises and cases strengthen the student's competences and ability to apply her/his knowledge in practice.
The primary focus of the course is the role of marketing communications as an integrated part of marketing on different markets with regard to cultural differences and social conditions. Subjects to be covered may include market analyses including principles behind and methods of questionnaires, communication planning and execution with regard to the characteristics of the different types of media.
The students are invited to submit a number of individual and/or group assignments during the course.
All courses during 1 st -5 th semester
Elizabeth Vestergaard
To be announced at the beginning of the semester.
German
To be announced at the beginning of the semester.
Assessment - Standard Course Evaluation
Assessment - Bachelor Project
See descriptions of each assessment method below
•1) Standard Course Evaluation - full time students
Exam form Written examination.
Exam duration 24 hours
Exam Aid all
Exam evaluation External censor
Marking scale 7-point scale
Evaluation - full time students:
The written examination in International marketing communications is a 24-hour take-home exam consisting of a free, written account in English or German based on a case within marketing communications. To a limited extent, the assignment may include a translation to or from the foreign language and text production in the foreign language.
•2) Standard Course Evaluation - exchange students
Exam form A written report and subsequent oral examination based on the paper
Exam duration oral exam: 20 minutes
Exam Aid all
Exam evaluation internal censor
Marking scale 7-point scale
Length of report 5 pages of app. 1800 characters without spaces per page
Evaluation - exchange students:
To pass the course the student must hand in an individual paper on a topic of the student's own choice within the areas covered during the course and approved by the teacher. Subsequently the student will sit for an oral exam which will take its point of departure in the topic covered by the paper.
•3) Bachelor project
The students will work out a Bachelor Project report and sit for an oral examination according to the requirements specified in the "Bachelor project description".
