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0047: Strategy ( forår 2010 - 5 ECTS )

Rammer for udbud

Uddannelsessprog: dansk
Niveau: Compulsory 2 nd semester course for Business Administration students and elective 4 th semester course for BSc Economics and Management students.
Semester/kvarter: Every spring semester
Timer per uge: 4 th semester students: 3 lectures per week for 7 weeks and 2 nd semester students: 3 lectures per week for 7 weeks
Deltagerbegrænsning: None
Undervisningssted: Århus
Hovedområde: Det Samfundsvidenskabelige Fakultet
Udbud ID: 17503

Formål

On completion of the course participants should be able to:

· Explain and evaluate the mechanisms that influences company performance at organizational and industry levels, now and in the future.

· Analyze and evaluate the potential of a company's resources and capabilities to confer a sustainable competitive and innovative advantage.

· Describe the means through which a company can develop its resources and capabilities.

· Explain the role played by technology management as a company develops a competitive and innovative advantage.

· Compare the potential cost and differentiation advantages that may explain differences in profitability inside and across industries.

· Explain how innovation and information competences may be sources to a sustainable competitive advantage.

· Describe new directions in strategic management and the challenges of the new economy (4 semester students only).

Indhold

The course focuses on the central role that strategy plays in a company when examining the organization's short- and long-term competitive position. Company and industry performance are bound through the specifics of firm's positioning within its competitive context. Company resources, capabilities and technology management are important drivers of competitive advantage. Innovation and knowledge management are essential aspects of strategic analysis as the company operates internationally and globally in the new economy.

COURSE SUBJECT AREAS:
• Introduction to the concept of strategy: Analyzes and evaluates relevant elements of the general competitive environment, and its implications at organizational and industry levels.
• Appraise the profit-earning potential of resources and capabilities. Explores the development of organizational capabilities and the allocation of resources as part of strategy formulation and analysis. The central role of knowledge management is explained.
• Analysis of technology management in an organization as an important element of company strategy as it pertains to company innovativeness. The tight bonds of innovation and strategy are explained.
• Analysis of competitive advantages in different market settings including cost and differentiation advantages.
• Comparing strategies in mature, international, and/or global competitive environments. Analyzing the effect of the new economy. (4 semester students only)