G GLOB2 Globalization II ( forår 2010 - 10 ECTS )
Rammer for udbud
-
Uddannelsessprog:
(se under Undervisnings- og arbejdsform)
-
Niveau:
Bachelor
-
Semester/kvarter:
2 nd semester
-
Timer per uge:
68 lectures and 10 exercises in total. Hours per week varies.
-
Deltagerbegrænsning:
None
-
Undervisningssted:
Herning
-
Hovedområde:
Det Samfundsvidenskabelige Fakultet
-
Udbud ID:
18194
Formål
Independently, the student must be able to evaluate the welfare economic aspects of changed international rules as well as the sales consequences for the company hereto pertaining.
Furthermore, the student must be able to link up core issues within marketing economics in a foreign economic context.
Additionally, the course objective is for the student to acquire knowledge of research and core theories within the realm of the course subject areas.
Furthermore, the objective is to enable the student to
give an account
of this knowledge,
use
this knowledge on problems within the course subject areas as well as to
formulate an account
of the knowledge in a scientific way.
Indhold
The course examines a subject area which is characterised by the students working with the foreign economic problems, under which businesses' market potential as well as the society as a whole operate, on the basis of theories of society and science.
Thus, the purpose is for the students to gain an overall view and understanding of the marketing issues in the global economy where trade policy and foreign economy conditions set the agenda and to independently analyse and evaluate conditions which are assumed to affect the open economy in order to strengthen the decision-making competence.
Therefore, it is important for the students to gain insight into and understanding of the following central global economic areas:
Trade theory (classical and neo-classical trade theory and modern trade theoretical contributions), restrictions on free trade and the associated welfare aspects, balance of payments relations, exchange rate systems and exchange rate formation, exchange rate co-operations, parity theories, European integration and international economic prospects.
These framework conditions are put into a marketing economic perspective whose focal point is to provide the students with the first understanding of the marketing concept and its application in connection with marketing economic analysis and decision-making.
Furthermore, the instruction aims at developing the students' skills as to preparing models, using them for analysis as well as making decisions on the company's choice of parameter.
Circumstantially, the core subject areas within the field of marketing are:
The role of marketing economics in companies and in society, the marketing process, behavioural theories on the B2C market, behavioural theories on the B2B market, segmentation considerations, differentiation and positioning, competitor behaviour and strategies and the four P's of marketing.
Faglige forudsætninger
The student must have been submitted to a test in Globalization I and Microeconomics or corresponding.
Underviser
Ebbe Rasmussen and Kurt Nørgaard Petersen
Undervisnings- og arbejdsform
The Globalization 2 instruction is carried out as lectures and exercises.
The lectures will use the curriculum as a point of departure and illustrate by means of topical international events.
Through discussions, these events' influence on the companies' dispositions and society's welfare economic conditions is made clear.
Simultaneously, the course focuses on the companies' application oriented use of these conditions viewed from a marketing perspective and within a marketing conceptual framework.
The exercise series will be based on cases which integrate the subject area.
English
Litteratur
-
Carbaugh "International Economy"
2.
Kotler, Philip/Keller, Kevin Lane:
Marketing Management, Prentice Hall, latest edition
3.
Articles and notes
Studieordning og bedømmelse
-
Undervisningsdeltagelse, bedømt efter Bestået/ikke bestået med intern censur
In course of the semester, groups of students each make a group presentation of a cross-disciplinary case.
This presentation must be approved in order to participate in the examination below.
This activity has no examiner.
The examination consists of a 4 hour written case with all aids available.
This activity has an external examiner.
