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The aim of the series of seminar is
The objective of the course is furthermore to provide the student with knowledge about research and central theories within the subject area. In addition, the objective is to enable the student to give an account of this knowledge, use this knowledge in the terms of the issues related to the subject area as well as to formulate an account of the knowledge in a scientific way on completion of the course.
The series of seminar in International Marketing represents a teaching form where supervisor and student
via a discussion of chosen subject areas in relation to a practical problem and on the basis of a student's written report and an opponent paper go deeper into the analysis of International Marketing.
The series of seminar is not only connected to subjects in the obligatory syllabus for International Marketing on the HAim study, but will define all relevant subject areas within recent international marketing.
Prior knowledge is assumed within International Marketing corresponding to the curriculum on 2 nd and 3rd semester.
Course responsible: Kurt Nørgaard Petersen
Seminar meetings with discussions.
English
Depending on the participants and the literature the students are using for the different
topics/ practical problems.
Seminar incl. individual oral defence.