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G SEMIM Seminar in Intl. Marketing ( forår 2010 - 5 ECTS )

Rammer for udbud

  • Uddannelsessprog: engelsk
  • Niveau: Bachelor
  • Semester/kvarter: 4 th semester
  • Timer per uge: The course is a series of seminar meetings
  • Deltagerbegrænsning:   The teaching will take on in groups of max 15 students.
  • Undervisningssted: Herning
  • Hovedområde: Det Samfundsvidenskabelige Fakultet
  • Udbud ID: 18193

Formål

 

The aim of the series of seminar is

 

  • to practise processing and applying the theory acquired to applicable solutions in limited problems in companies

 

  • - to extend and elaborate the students' international marketing knowledge in areas which teaching and workshop have only covered to a limited extent

  • - to practise the ability to analyse, assess and explain in brief the central elements of an extensive amount of literature

  • - to practise the capability of targeted and relevant literature search

  • - to practise positive communication and to argue for chosen means of communication

The objective of the course is furthermore to provide the student with knowledge about research and central theories within the subject area. In addition, the objective is to enable the student to give an account of this knowledge, use this knowledge in the terms of the issues related to the subject area as well as to formulate an account of the knowledge in a scientific way on completion of the course.

Indhold

 

The series of seminar in International Marketing represents a teaching form where supervisor and student

via a discussion of chosen subject areas in relation to a practical problem and on the basis of a student's written report and an opponent paper go deeper into the analysis of International Marketing.

 

The series of seminar is not only connected to subjects in the obligatory syllabus for International Marketing on the HAim study, but will define all relevant subject areas within recent international marketing.

Faglige forudsætninger

 

Prior knowledge is assumed within International Marketing corresponding to the curriculum on 2 nd and 3rd semester.

Underviser

Course responsible: Kurt Nørgaard Petersen

Undervisnings- og arbejdsform

 

Seminar meetings with discussions.

English

Litteratur

 

Depending on the participants and the literature the students are using for the different

topics/ practical problems.

Bedømmelse

 

Seminar incl. individual oral defence.