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The student must demonstrate insight, understanding and practise in applying the framework of thought of the strategy literature in this way enabling the students to participate constructively in the strategy development processes and the planning of strategies in organisations and also contribute actively to the development of innovative strategies during these processes. The intension of the course is that the student is not only provided with insight in general strategy but also in more specific elements such as strategy considerations within the organisation - finances - marketing and logistics areas.
The objective is furthermore of the course is to provide the student with knowledge about research and central theories within the subject area. In addition, the objective is to enable the student to give an account of this knowledge, use this knowledge in the terms of the issues related to the subject area as well as to formulate an account of the knowledge in a scientific way on completion of the course.
The course will be based on the students' "dissertation project companies". In most of these dissertation projects the problem will be limited to "business level" which means that the focus is on a defined market and product. The problem and the solution must be adapted to the company's "corporate strategy".
The aim of the course Strategy (see above) is to look upwards in the company to the entirely overall level which means that there will be a difference in level between the typical focus of the dissertation project and the course Strategy, but with the same company/line of business as in the dissertation project.
The course Strategy will furthermore deal with both internal as external conditions in relation to the company's strategy considerations as well as more specific strategy considerations.
The theoretical content of the course will be centred on the following basic questions: What is strategy? What characterizes strategic decisions? What is strategic analysis? How do you identify strategic feasibilities? How do you choose between alternative strategies? How can strategies be implemented? The pitfalls of strategic thinking? How are strategic considerations translated into specific considerations?
The student is at the same time working with the dissertation project.
To be announced
Group lessons, project work and quite a few guest lectures
Johnson, G. & K. Scholes, Richard Whittington:
Exploring Corporate Strategy, Enhanced Media Edition. Prentice Hall. Latest edition
Collection of articles
A written group report with individual oral examination. The report is to be handed in mid-May.
