IC CC Corporate Communication ( forår 2011 - 5 ECTS )
Rammer for udbud
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Uddannelsessprog:
engelsk
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Niveau:
Bachelor
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Semester/kvarter:
4 th semester
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Timer per uge:
approx. 3 (Total during the semester: 36 lessons (150 working hours approx.)).
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Deltagerbegrænsning:
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Undervisningssted:
Herning
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Hovedområde:
Det Samfundsvidenskabelige Fakultet
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Udbud ID:
29822
Formål
The aim of the course is to give the students insight into theories and methodological approaches to corporate communication and to provide them with skills within planning and managing corporate communication tasks.
Indhold
To achieve this aim, students have to acquire the following qualifications:
a) knowledge about:
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The nature and role of corporate communication
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Corporate identity, image and reputation
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The stakeholder approach
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Strategies and tools used in creating and managing a coordinated and coherent corporate communication system
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Crisis and change communication
b) skills in:
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Identifying and analysing an organisation's stakeholders
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Developing a coordinated and coherent corporate communication plan
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Analysing and planning corporate communication both in relation to normal everyday communications with key stakeholders and in times of organisational change and crisis
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Analysing and managing an organisation's corporate (brand) identity, image and reputation
Faglige forudsætninger
All previous courses in communication: Academic Writing including Grammar, Principles of Communication including Rhetorical Communication, Organisational Communication and Public Relations Writing.
Underviser
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Undervisnings- og arbejdsform
Teaching may take the form of tutorials with case work, presentations and discussions as well as lectures. During the course the student will have the opportunity to hand in a number of written assignments
Litteratur
To be announced at the beginning of the course
Studieordning og bedømmelse
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Hj.opg. + mdt. ind., bedømt efter 7-skala med ekstern censur
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Hj.opg. + mdt. ind., bedømt efter 7-skala med ekstern censur
