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The aim of the course is that the student acquire in-depth knowledge about the most recent scientific research and the main theories relevant for the communication processes in the experience society and their application in a real-life context so that the student can apply the theories of creative processes in the planning, communication and implementation of events.
Course background:
The course builds on the knowledge acquired in the first five semesters from all previous courses in communication, culture and marketing of the ICM study programme.
THE CENTRAL ISSUES OF THE COURSE:
The subject area comprises the main areas of the experience society where the student work with real-life case studies in relation to communication and marketing. Through the application of relevant scientific models the student will analyse communication and marketing situations and account for the relationship between theory and practice in communication and consumer behaviour in terms of the experience society. Thus the student will use her/his understanding of social and behavioural change and the interaction between the elements that make up the experience society and their application in business.
In order to fulfil the above-mentioned objectives, the student should acquire the following qualifications:
Knowledge about
Skills in:
After the conclusion of the course the student is expected to independently account for communication and marketing problems through the application of theoretical knowledge and methods in a real-life context in an informative, well-structured and reasoned way using grammatically and idiomatically correct English.
All previous ICM Communication/language and culture courses or their equivalents
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Teaching may take the form of tutorials with case work, presentations and discussions as well as lectures.
Book list will be available at the start of this course
