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IC CMES20 Communication Management in the Experience Society (Bachelor) ( forår 2011 - 20 ECTS )

Rammer for udbud

Uddannelsessprog: engelsk
Niveau: Bachelor
Semester/kvarter: 6 th semester
Timer per uge: 40 lessons total (600 working hours approx.)
Deltagerbegrænsning: -
Undervisningssted: Herning
Hovedområde: Det Samfundsvidenskabelige Fakultet
Udbud ID: 30528

Formål

The aim of the course is that the student acquire in-depth knowledge about the most recent scientific research and the main theories relevant for the communication processes in the experience society and their application in a real-life context so that the student can apply the theories of creative processes in the planning, communication and implementation of events. Besides the student will get the opportunity to work in-depth with a special topic agreed with the teacher and write and defend the points of view and findings presented in the Bachelor's project.

Course background:
The course builds on the knowledge acquired in the first five semesters from all previous courses in communication, culture and marketing of the ICM study programme.

Indhold

THE CENTRAL ISSUES OF THE COURSE:
The subject area comprises the main areas of the experience society where the student work with real-life case studies in relation to communication and marketing. Through the application of relevant scientific models the student will analyse communication and marketing situations and account for the relationship between theory and practice in communication and consumer behaviour in terms of the experience society. Thus the student will use her/his understanding of social and behavioural change and the interaction between the elements that make up the experience society and their application in business.

In order to fulfil the above-mentioned objectives, the student should acquire the following qualifications:

Knowledge about

The theories in relation to the experience society
The nature and role of communication in the experience society
Persuasion strategies
Sender-receiver relationships - new and traditional communication models
Analysing target groups and lifestyles
Behavioural theories
Branding of intangible ‘products', e.g. within tourism, fairs, gastronomy, wellness, nature experiences, and retailing etc.

Skills in:

Selecting and applying theories in relation to the experience society
Presenting and defending points of view and findings in terms of the topic selected for the Bachelor's project
Identifying , analysing and designing experience scenarios
Developing persuasion strategies
Generating ideas for experiences

After the conclusion of the course the student is expected to independently, orally as well as in writing, account for communication and marketing problems through the application of theoretical knowledge and methods in a real-life context in an informative, well-structured and reasoned way using grammatically and idiomatically correct English.

Faglige forudsætninger

All previous ICM Communication/language and culture courses or their equivalents

Underviser

Undervisnings- og arbejdsform

Teaching may take the form of tutorials with case work, presentations and discussions as well as lectures.