AU kursuskatalog arkiv

IC IBE The International Business Environment ( forår 2011 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: engelsk
• Niveau:   Bachelor
• Semester/kvarter: 4 th semester
• Timer per uge: Approx. 3
• Deltagerbegrænsning: -
• Undervisningssted: Herning
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 29824

Formål

The primary aim of the course is to provide students with knowledge and understanding of the international relations, conditions and potentials of today's enterprises operating in the global market.

In addition, the aim is to enable the student to give an account of this knowledge, use this knowledge to evaluate current issues relating to the semester project and finally to discuss such issues in a fluent and precise language.  

That the student gains communication competence both in terms of vocabulary and appropriate choice of form and style in presentations as well as in discussions.

Indhold

To achieve this aim the course is to provide students with

a) Knowledge about:

• The external environment of multinational enterprises
• Aspects of globalisation
• Regional and international market regulations which influence the framework within which the enterprise operates
• The roles of such aspects as the nation state, ethics, financial markets etc.

b) Proficiency in:

• Applying theory to practical examples
• Discussing relevant issues using correct vocabulary for the topic
• Critically commenting on selected, relevant aspects of the business environment
• Demonstrating written and oral fluency

Faglige forudsætninger

All previous courses in Communication, Culture and Marketing

Underviser

Announced in the beginning of the semester

Undervisnings- og arbejdsform

Lectures, discussions, case work and presentations

Litteratur

To be announced at the beginning of the semester

Studieordning og bedømmelse

Bacheloruddannelsen i international communication and multimedia

• Mundtlig, bedømt efter 7-skala med ekstern censur