AU kursuskatalog arkiv

UK BSTI Business Strategy, Technology and Innovation ( forår 2011 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: engelsk
• Niveau: MSc (engineering)
• Semester/kvarter: 2 nd semester
• Timer per uge:
• Deltagerbegrænsning: -
• Undervisningssted: Herning
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 27604

Formål

Having participated in this course, the student should be able to:

• describe different models business strategy and their relation to technology and innovation
  
• analyse strategic problems and relate them to strategic theories
  
• combine and contrast different innovation and strategic management models in order to determine to what extent they interrelate or not
  
• evaluate different strategic models in order to develop a suitable model within specific practical contexts
  
• analyse and generalise different strategic management theories

Indhold

Can a well exercised businesses strategy lead to better perfomance? Does it have anything to do with how these businesses manage their strategies or whether or not these strategies involve innovations? These are some of the questions this course will focus on.

The main purpose is to teach the students how to formulate and implement a business development strategy and how to create a tight link between strategy formulation and implementation in a dynamic and global perspective.

The strategy literature argues for a strong correlation between strategy and innovation. This course focuses on how strategic capacity can have an impact on innovation performance and it aims at separating strategic development and day-to-day activities in the company. The course will not focus on the traditional strategic management theory. Instead, the course seeks to address strategic management as a question of how to gain competitive advantages by influencing the organisational processes.

Course subject areas:

The following main areas and topics will be dealt with in the course:

• What is strategy? Introduction to strategic management from a classical as well as a more recent point of view
• Strategic leadership - leadership characterised by vision and mission
• Creating and crafting business strategies for dynamic contexts
• Corporate and international strategies
• Implementing strategies
• Strategic thinking

Faglige forudsætninger

-

Underviser

The course lecturers are: Ole Friis, Jørnn Ladegaard and Michael Nørager

Undervisnings- og arbejdsform

Lectures, external lecturers, student presentations, case discussions, group work and active student involvement in the mentor company.

The course will take place at the University of Aarhus - Institute of Business and Technology in Herning.

English

Litteratur

Not defined

Bedømmelse

Oral exam based on a written paper (5 pages). The paper should be available at least 2 weeks before the examination.

No examination aids are allowed except for the written paper.