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The objective of the course is to provide the student with knowledge about research and central theories within central aspects in the area of innovation, general marked knowledge, purchasing, product development and material understanding.
In addition, the objective is to enable the student to give an account of this knowledge, use this knowledge in the terms of the issues related to the subject area as well as to perspective the acquired knowledge in both a practical and theoretical way on completion of the course.
The content of the course is divided into the following areas:
Within the Innovation area the aim of this course is to provide the student with a holistic and problem-oriented view on innovation. The course integrates economic, technical and organizational aspects and suggests how the different elements of innovation management are handled in practice. After the course the student will be able to identify the different phases and strategies involved in the innovation process.
Within the Research and Development area the aim of this course is to make the student capable of participating and contributing to a product development project in a qualified way by being able to identify substantial competitive aspects of product development problems and be capable of planning an effective product development process.
Within the Market research area the aim of the course is to provide the student with general knowledge about marketing, marketing research and marked economics. In addition, the course provides the student with the tools needed in order to work with marketing and with the ability to critically assess problems and challenges with marketing economics.
Within the area of Purchasing:
The increasing globalisation influences the focal company in different ways. Previously the negotiations between the interacting actors had a local dimension but as the time being this has been substituted by a global dimension. The changes have resulted in increasing competition both in an upstream and downstream perspective. The new way of doing business challenges the involved actors' ability to find different methods of co-operation. In an upstream perspective the contribution from the supply network in the product development phase and the production phase results in an increasing focus on the management on the purchasing function.
Based on the above the aim of the purchasing course is to give the students a common framework of reference and a general knowledge of the purchasing activities in the supply chain of the focal company. As the operational activities of the purchasing are the topic in the second term therefore the focus in this fourth term is to give the students an understanding of the strategically and tactically tasks in the purchasing function.
The aim is to give the students an intra- and inter-organisational knowledge for placing and managing the activities in an optimal way in the supply chain. As the activities carried out at the supplier are different and the contributions of the suppliers regarding the value creation vary from low important to high important, the students must be able to "decide the optimal way" to interact with the supplier - should it be based on collaboration or should it be competitive?
Within the area of Material understanding the aim of this course is to introduce the student to material understanding in limited areas.
The following GMM courses TVP1, TVP2, CRP3, OPE1, MAN1, FYS1 and GKO1 must have been passed by the student.
Helle Bloch Jessen (responsible)
Teaching methods on this course are a combination of lectures, project/problem-oriented teaching, self-study, class discussions and student presentations. The emphasis lies on self-study.
Mike Baxter and Stanley Thornes: Product Design
Ulrich and Eppinger Product design and development
Tushman and Anderson Strategic Innovation - a collection of readings
Kotler/Keller - Pearson / Prentice Hall Marketing Management 12 th Ed.
Arjan J. van Weele, Purchasing and supply chain management, analysis, strategy, planning and practice, fourth edition, 2005, Thomson Learning, ISBN 1-84480-024-5
Scientific based articles and notes (library, bb or handouts).
Approval procedure - the student must have some assignments approved for being admitted to the examination.
Oral examination with 2 examinators
