AU kursuskatalog arkiv

U TFI Cross-curricular Innovation ( forår 2011 - 5 ECTS )

Rammer for udbud

• Uddannelsessprog: engelsk (eller dansk)
• Niveau:   Bachelor
• Semester/kvarter:   2nd semester and elective course
• Timer per uge:   One week full-time, followed by writing project report
• Deltagerbegrænsning:   -
• Undervisningssted: Herning
• Hovedområde: Det Samfundsvidenskabelige Fakultet
• Udbud ID: 31206

Formål

The overall objective and criterion for success of business development (product and process) of an existing product:

The overall criterion for success is that the process of development which the chosen product undergoes must realise a revenue potential larger than estimated prior to the innovation process.

This objective is achieved by first looking at customers' and users' needs, and then adding new values to the product one or several times in its value chain or life cycle. The aim is to create as much actual experienced value for the stakeholders, the customers and the end user at the lowest costs possible.

Subsequently, the revenue potential will be documented in a report (a business plan). The business plan will be based on the company's visions, values and strategies as well as real conditions in the company and the market at which the product is targeted.

Professional objective:

On the basis of an existing product or an identified need chosen in cooperation with the associated company, the professional objective is to practise the student's skills in an innovative and user-driven product development process where focus is also on balancing and developing the appertaining production and business processes.

The overall purpose is to create authentic, customised products, product architectures and process solutions increasing the reaction time towards individual customer requirements, thus the company can act competitively and take advantage of the sales potential on the most attractive markets.

In addition, the professional objective focuses on making the student aware of the personal and professional skills required to act as change agent in a company.

The project result of the course is to have realistic and well-documented suggestions for product and process improvements along the value chain of the specific product. These must be based on the actual product as well as the customers' and the users' needs.

Indhold

The course will, among other things, contain the following elements in the innovation process:

• The value chain concept
• User-driven product development
• Production and process development (efficiency improvement, sourcing)
• Marketing (digital marketing, social media marketing)
• Distribution and market development (introduction to new markets, e-commerce distribution channels)
• IT integration (automation and integration of business processes) 
• Organisation development (Just-in-time, Lean, autonomous groups)
• Raising the awareness of the basic principles of making dream teams 
• Raising the awareness the potential in working in cross-curricular and cross-cultural teams
• Structured knowledge and idea generating processes
• The ability to convert new knowledge into commercial value.

Faglige forudsætninger

-

Underviser

Several lecturers

Undervisnings- og arbejdsform

Lecture                                                                                      0 %

Self-study                                                                                30 %

Group work                                                                             15 %

Project work/problem-oriented teaching                                  55 %

Important:

Each participant may choose 1 out of 3 selected assignments. See appendix 1 for the current assignment outlines.

When signing up for the course, you must remember to write down which assignments you want to work on.

Please note that the literature you must buy before the beginning of the course, is adapted the individual assignment.

English

Litteratur

The compendium "Cross-curricular Innovation" ("Tværfaglig Innovation") can be bought in the bookshop at AU-IBT.

Please note that the literature you must buy before the beginning of the course, is adapted the individual assignment.

Supplementary teaching material:

The value chain concept:

http://www.csuchico.edu/mgmt/strategy/module4/sld024.htm

http://en.wikipedia.org/wiki/Value_chain

http://www.inti.gov.ar/cadenasdevalor/Sturgeon.pdf

The business plan - Handbook:

http://www.dynamicbusinessplan.com/

Managing the digital enterprise:

http://digitalenterprise.org/

E-business:

http://managementhelp.org/infomgnt/e_cmmrce/e_cmmrce.htm#anchor1167431

The population's use of the Internet in 2009:

http://www.ehandel.no/data/file/file_156.pdf

http://www.thesitedoctor.com/Support/Website_Usability_Stories_View.asp?STID=673

http://www.scribd.com/doc/23723045/E-Commerce

http://www.netstarter.com.au/Content_Common/pg-ecommerce-Benefits-Barriers.seo

User-driven innovation:

http://www.foranet.dk/upload/user-driven_innovation_jr.pdf

http://innovationzen.com/blog/2006/10/04/disruptive-innovation/

http://innovationzen.com/blog/2006/12/06/users-purchasers-and-influencers/

http://innovationzen.com/blog/2006/10/30/what-does-google-apple-and-harley-davidson-have-in-common/

Production development, LEAN:

http://www.strategosinc.com/just_in_time.htm

http://rockfordconsulting.com/lean-manufacturing.htm

http://www.continental-design.com/lean-manufacturing/handbook-1.html

Bedømmelse

Individual oral examination.

The curriculum for the oral examination is the literature in the assignment-specific compendium.

Internal censorship.

The student can sit the examination provided that the following requirements are fulfilled:

• The student must have read and reflected on the articles and the literature in the specific compendium. It should be stressed that it is not possible to complete the assignments in connection with the Innovation Week (the first week during the course) if the compendium has not been read prior to the beginning of the course. Please note that a specific compendium for each of the 3 assignments is available.
  
• The student must have a 100 % attendance rate and participate actively in the exercises and assignments during the Innovation Week (the first week).
  
• The student must have handed in a report in time (product/business plan) for the specific assignment. This product/business plan must fill between 15-20 A4-pages. The business plan is prepared as a group assignment after the Innovation Week. Focus must be on demonstrating the team's skills as change agents by means of presenting a well thought out and robust business plan which can communicate the potential of the chosen modifications in the product, the processes of production and the business processes as well as illustrate the personal resources necessary to be able to realise all modifications. In addition, focus will be on the importance of the business plan to provide the capital resources necessary to develop the product and the described processes. In the table of contents of the report, it must appear clearly who is responsible for each section in the report.
  
• Approval of the delivered report (the business plan).
  

To sit the examination, the student must hand in:

2 written copies, incl. 1 CD-ROM (the report, incl. appendices if any)  

Deadline for handing in the report:

The report must be handed in to the secretary of the BDE study programme at the agreed time.